Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Charisse Willis if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.
Spring 2025
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 25 | 10:40am - 12:00pm | Harper C03 | Cognitive Effort and Decision-making: Integrating Computational, Behavioral, And Naturalistic Choice Approaches | Ross Otto | McGill |
| Tuesday, April 1 | 10:10am - 11:30am | Harper C03 | The homogenizing impact of the internet on human thought | Daniel Oppenheimer | CMU |
| Tuesday, April 8 | 10:40am - 12:00pm | Harper C03 |
2-part workshop: 10:40-11:20---Leasing: Adverse Selection and Moral Hazard 11:20-12:00---Gas Stations Data |
2-part workshop:
|
Chicago Booth
Chicago Booth |
| Tuesday, April 15 | 10:40am - 12:00pm | Harper C03 | Evaluating Slogan Memorability | John McCoy | Wharton |
| Tuesday, April 22 | 10:40am - 12:00pm | Harper C03 |
Pitfalls of Demographic Forecasts of US Elections |
Jesse Shapiro | Harvard |
| |
NO WORKSHOP | NO WORKSHOP | N/A | NO WORKSHOP | NO WORKSHOP |
| Tuesday, May 6 | 10:10am - 11:30am | Harper C03 | On the Psychology of Losses | Johannes Müller-Trede | IESE |
| Tuesday, May 13 | 10:10am - 11:30am | Harper C03 |
The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand |
Jura Liaukonyte | Cornell |
| Tuesday, May 20 | 10:40am - 12:00pm | Harper C03 | Thinking versus Doing: Cognitive Capacity, Decision Making and Medical Diagnosis | Benjamin Handel | UC Berkeley |
Winter 2025
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 14 | 10:40am - 12:00pm | Harper C03 |
Valuing Technology Complementarities: Rooftop Solar and Energy Storage |
Bryan Bollinger |
NYU Stern |
| Tuesday, January 21 |
10:40am - 12:00pm |
Harper C03 |
2-part workshop: Demand Estimation with Text and Image Data (Prof. Compiani) How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax. (Prof. Urminsky) |
2-part workshop: 10:40a-11:20a: Giovanni Compiani 11:20a-12:00p: Oleg Urminsky |
Chicago Booth |
| Tuesday, January 28 | 10:40am - 12:00pm |
Harper C03 |
Winner’s Curse in Personalized Targeting: Evidence and Solutions |
Raphael Thomadsen | WUSTL Olin |
| Friday, January 31 (VIRTUAL) | 10:40am - 12:00pm |
VIRTUAL - Zoom (LINK HERE) |
The social contract in miniature: Virtual Bargaining and the theory of joint action, meaning and the foundations of culture |
Nick Chater | Warwick Business School |
| NO WORKSHOP |
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-- | |||
| Tuesday, February 11 | 10:40am - 12:00pm |
Harper C03 |
Who, When, and What: Decomposing the Effects of Marketing Interventions from Repeated Experiments. |
Eva Ascarza | HBS |
| Tuesday, February 18 | 10:40am - 12:00pm |
Harper C03 |
People Think Off the Margin: Preferentially Improving Outcomes That Are Already More Valuable |
Joshua Lewis | NYU Stern |
| Tuesday, February 25 | 10:40am - 12:00pm |
Harper C03 |
Advertising-funded Attention Markets and Antitrust: Evidence from the YouTube Platform |
Tai Lam | UCLA Anderson |
| Tuesday, March 4 |
10:10am - 11:30am |
Harper C03 |
Depletion Aversion: People Avoid Spending Accounts Down to Zero | Robyn LeBoeuf | WUSTL Olin |
Autumn 2024
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, September 24 | 10:40am-12:00pm | Saieh 103 | Global Evidence on the Motives for Sustainable Behaviors | Antonia Krefeld-Schwalb | Rotterdam SOM, Erasmus University |
| Tuesday, October 1 | 10:40am-12:00pm | Harper C03 | Shrinkflation and Consumer Demand | Aljoscha Janssen | Singapore Management University |
| Tuesday, October 8 | 10:40am-12:00pm | Harper C03 | People Are (Shockingly) Bad at Valuing Hedges | William Ryan | UC Berkeley |
| Friday, October 11 |
10:10am-11:30am | Harper C03 | Default Carryover Effects: The Interplay of Choice Architecture, Prior Preferences, and Experienced Choice Consequences | Rory Waisman | University of Alberta |
| Tuesday, October 22 | 10:10am-11:30am | Harper C03 | Does Puffery Sell? Evidence from Airbnb | Mike Thomas | University of Missouri |
| Tuesday, October 29 | 10:40am-12:00pm | Harper C03 |
2-part workshop: Foundation Priors (Prof. Misra) Firms have Partial Knowledge and they Partially Optimize (Prof. Strulov-Shlain) |
2-part workshop: 10:40a-11:20a: Sanjog Misra 11:20a-12:00p: Avner Strulov-Shlain |
Chicago Booth |
| Tuesday, November 5 | 10:10am-11:30am | Harper C03 | Adaptive Semiparametric Estimation |
Stephen Ryan | Wash U |
| Tuesday, November 12 | 10:10am-11:30am | Harper C03 |
How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform |
Puneet Manchanda | University of Michigan |
| Tuesday, November 19 | 10:40am-12:00pm | Harper C03 |
2-part workshop: Regulating Data Usage by Dual Platforms (Prof. Korganbekova) Eliciting Expectations (Prof. Sussman) |
10:40a-11:20a: Malika Korganbekova 11:20a-12:00p: Abigail Sussman |
Chicago Booth |